Sr. Director of Digital Strategy

Job description

Hi! In case we’ve never met before, we’re WebMechanix -- an award-winning digital marketing agency that unlocks potential in the digital world. As of late, business is booming, hence this job ad! So, what are we looking for?


We’re looking for a Sr. Director of Digital Strategy who can understand a client’s business and translate that info into a powerful and comprehensive digital strategy. You’ll be responsible for a few major things like leading digital strategy, key account supervision, people management, mentorship, and more.


You’ll be working closely with our marketing services director and you will both directly report to the executive team.


Sound like something you’re interested in? Cool, read on.


Duties and Responsibilities:  

Key account supervision

  • Responsible for overall strategic direction of key client accounts

  • Develops and manages projects, including strategies, implementations plans, measurement systems, staffing plans, timelines and budgets

  • Aids in developing and delivering client presentations

People management

  • Responsible for training, managing, developing and mentoring team members

  • Identifies growth trajectories for staff and ensure direct reports understand expectations and promotion criteria

  • Ensures clear direction in a supportive environment

Editorial discretion

  • Drafts high-level communications, including presentations, opinion pieces, and client memos

  • Publishes thought leadership content to our blog, other websites, and across social platforms

  • Ensures all written materials and correspondence are strategic and meet the client’s and account’s objectives

Now, picking a spot to work at is a BIG decision. But we like to think we have a special thing going on here. So here's a quick breakdown of what you'll get here:

  • Unlimited PTO

  • Health Insurance

  • 6 Weeks Paid Family Leave

  • 401K Matching

  • Professional development budget (books, webinars, conferences, etc)

  • Weekly Trainings on anything from smart bid strategies in Google Ads to morning routines

  • Flexible Work Hours

  • 10.5 Paid Holidays

  • Healthy (and not-so healthy) snacks and drinks in our pantry  

  • Casual dress code

  • Monthly mentorship meetings

And if you're curious how people feel about working at WebMechanix, check us out on Glassdoor! If you're also curious about the quality of work we do, check us out on Clutch!


Now, you may be wondering - “what sort of experience do I need?” Great question!

Requirements

Requirements

  • 7+ years demonstrated track record in marketing agency

  • Digital marketing skills:

    • Organic search/content marketing

    • Paid search / display / social / native / mobile

    • Email/marketing automation

    • Analytics / conversion / UX

    • Persuasive copywriting

  • Systems/technologies of interest:

    • WordPress, Hubspot, Marketo, Pardot, MailChimp, Salesforce

    • Google Ads (+editor), Bing Ads, Facebook Ads (+editor), LinkedIn Ads

    • Excel / Google Sheets

    • SEO tools like ScreamingFrog, Moz Local, and keyword research tools

    • Google Analytics, Google/Bing Webmaster tools

    • SEMRush, Google Keyword/Display Planner

    • CrazyEgg, Qualaroo, KissMetrics

  • Sector & industry experience with B2B:

    • SaaS / Technology

    • Specialty consulting / professional services

    • Healthcare & wellness - (hospitals, home health, luxury services a plus)

    • Education & training - (B2B training, higher education, for-profit education a plus)

    • Non-profits & associations - (member-based associations & medical a plus)

  • Executive skills:

    • Developing/executing marketing strategy

    • Prioritizing initiatives & tasks, delegating

    • Coaching / mentoring / teaching

Drop us a line via jobs@webmechanix.com with any questions about this role. 


Sound like your cup of tea? Apply now :)


We are an EEO employer: Minority/Female/Disabled.