Senior Digital Marketing Strategist

Job description

ūüĎčIn case we've never met before, we're WebMechanix - an award winning digital marketing agency based in Columbia, MD.¬†We run high-impact performance marketing programs for over 60+ clients, which means we manage a lot of PPC campaigns, SEO initiatives, and more.¬†


We service clients in the tech, software, education, and healthcare industries. And we're looking for a marketer hyper-focused on creating results for our clients. Sound like you? 


Being passionate about the work we do is cool, but being passionate about our people is cooler. That's why we offer unlimited PTO, open-door policy for leadership, weekly trainings, flexible work hours, and real growth opportunities. 

Here's what you'll do: 

  • Lead and manage paid media campaigns on all platforms (Google Ads, Facebook Ads, etc.)¬†
  • Audit websites for SEO and conversion rate optimization opportunities
  • Create targeted and automated ROI-focused email campaigns via HubSpot, Marketo, or other MA platforms¬†
  • Identify actionable insights through Google Analytics and Google Webmaster Tools
  • Work within a team to implement diverse digital marketing plans on time and on budget
  • Stay up to date on the latest industry trends¬†
  • Communicate opportunities for new client features and optimizations

Here's what you get: 

  • Unlimited PTO
  • Health Insurance w/ employer contribution
  • 401K Matching¬†
  • Weekly Trainings on anything from smart bid strategies in Google Ads to morning routines¬†
  • Monthly Mentorship Meetings¬†
  • 6 Weeks Paid Family Leave
  • Flexible Work Hours¬†
  • 10.5 Paid Holidays¬†
  • Healthy (and not-so healthy) snacks and drinks in our pantry¬†¬†
  • Casual dress code¬†
  • Actual growth opportunities¬†

And if you're curious how people feel about working at WebMechanix, check us out on Glassdoor! We're a 4.7/5 :) If you're also curious about the quality of work we do, check us out on Clutch! We're a 4.9/5!  

Requirements

  • Here‚Äôs what you need:

    • 4+ years of hands-on digital marketing experience (agency environment optimal)

    • Experience managing Google Ads campaign (Paid Search, Display, etc.)

    • Strong written and verbal communication skills

    • Familiarity with SEO best practices (link building, content strategy, keyword research)

    • Strong copywriting skills¬†

    • Web Tracking Skills (Google Analytics optimal)

    • Experience managing Facebook Ad campaigns

  • Here‚Äôs what‚Äôs even better to have (these are bonus points :)

    • Experience in the B2B industry with a focus on lead generation

    • Conversion Rate Optimization background (landing page testing, A/B testing, heatmapping, etc.)

    • Experience with popular CRM platforms (Marketo, HubSpot, Salesforce, etc.)

Diversity and Inclusion Statement

It Takes A Village

We embrace our differences. We believe everyone should be free to come to work as their authentic self, transcending the divisions of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification. The village of tomorrow begins today.


Sound like your cup of tea? Apply now :)



We are an EEO employer: Minority/Female/Disabled.