Senior Content Strategist

Job description

đź‘‹In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We run high-impact performance marketing programs for over 60+ clients, which means we manage a lot of PPC campaigns, SEO initiatives, and more.


We service clients in the tech, software, education, and healthcare industries. To continue to fuel our growth, we're looking for someone to manage WebMechanix's own content and interact with our followers. You're a person who feels comfortable reaching out and networking with marketers/executives in our industry every day. You'll be joining a team of 60+ marketers, developers, and designers who love digital, get excited about new Google Ads developments, and love to look at great Facebook ads. If you're into those sorts of things, you're just what we're looking for.


Here’s what you’ll do:

The Senior Content Strategist at WebMechanix will take full control of the production, formatting, distribution, and management of WebMechanix content across multiple channels. Their main focus is to engage, retain & grow our audience of followers, fans & clients through content. They will ensure the content being produced is compelling, clear, properly distributed across platforms, and consistently adheres to WebMechanix’s brand. The Senior Content Strategist will spearhead WebMechanix’s content output. The person in this position will be responsible for generating inbound traffic, demand, and opportunities for WebMechanix through content.


  • Develop a strategy to create compelling, one-of-a-kind content that our ideal prospects will want to engage with. Then, develop the tactical approach to get that content in front of our ideal clients.

  • Use data, research, and strategy to create compelling content to target audience

  • Manage distribution of content across social media, monitor engagement, analyze data, manage content, implement SEO best practices and build strategic partnerships

  • Write, format, and distribute content across multiple platforms (blog, website, email, social, other websites, etc.)

  • Drive (qualified/engaged) traffic, demand & pipeline through inbound channels

  • Work closely with the business development team

  • Stay abreast of industry development and trends

Requirements

Here’s what you’ll have

  • Experience with Digital Marketing, especially hands-on experience with SEO

  • A proven track record of generating inbound traffic, demand, lead & opportunities through content.

  • Experience managing & distributing a podcast

  • Specific experience growing a B2B brand or digital marketing agency through content & inbound channels

  • Excellent writing skills

  • Ability to create content that engages a target audience

  • Understanding of how to tailor content for different digital and social platforms

  • Have in-depth working knowledge of digital concepts and technologies

  • Full understanding of Google Ads, Google Analytics, FB/IG Ads


Here’s what we offer:

  • Unlimited Vacation Time

  • 8 Weeks Paid Family Leave

  • Health Insurance options w/ Employer Contribution

  • 401(k) Retirement Plan w/ Employer Matching

  • Flexible Work Hours

  • 12.5 Paid Holidays

  • Weekly Training

  • Monthly Mentorship Meetings

  • Casual Dress Code

  • ...and more! Ask us about our favorite benefits!


Here’s where to learn more:


WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

Disclaimer: This position is flexible and we will consider contractors (1099) or full-time employees (W2). The type of relationship may change the details of the position, as well as the benefits and compensation package.


U.S. Citizens Only