Paid Social Manager

Job description

👋In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We develop and manage high-impact performance marketing programs for over 65+ clients, whether that be through a lead generation campaign, search engine optimization, nurturing prospects and enabling sales, creating compelling ads, improving user experience, or creating and deploying custom technical solutions.


Summary/Objective


Paid Social Managers at WebMechanix manage advertising campaigns through social media ad platforms. This role is laser-focused on delivering outstanding customer acquisition results. You will help define channel strategy, work closely with other marketing strategists and creatives on the plan, execute flawlessly, report on results and interface closely with clients through every step. 


Essential Functions


This position will be responsible for maximizing our client’s rate of return on investment (budget and time) through the following activities:

  • Employing a deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Pinterest, etc. to find the right customer at the right time.

  • Present strategy, performance, and key learnings to clients

  • Partnering with creative to develop compelling ads (including text, image, and/or video) that provoke the desired response in the target prospect

  • Executing advertising campaigns and managing buying/bidding strategically, particularly within Facebook and other social advertising networks)

  • Analyzing and reporting on results, with an emphasis on the impact on client revenue and profitability over clicks/audience/engagement.


The Paid Social Manager role will begin to take on primary responsibility for client strategy and for managing some client relationships. They will be expected to perform with minimal oversight.,


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Competencies


Here’s what you need:

  • 3+ years of hands-on paid social experience, with an emphasis on Facebook advertising

  • Proven track record developing and managing complex accounts across paid media platforms

  • A history of quantifiable business impact through digital media

  • A passion for A/B testing of ads, bids, landing pages, and keywords

  • Strong spreadsheet and presentation skills

  • Strong communication skills

  • Ability to self motivate and identify opportunities for enhancing processes and campaigns

  • Able to learn from others and contribute your knowledge to an existing knowledge base

  • Marketing agency experience a plus

  • Only U.S. Citizens


Here's what you get:

  • Unlimited PTO

  • Health Insurance w/ employer contribution

  • 401K Matching

  • Weekly Training on anything from smart bid strategies in Google Ads to morning routines

  • Monthly Mentorship Meetings

  • 8 Weeks Paid Family Leave

  • Flexible Work Hours

  • 12.5 Paid Holidays

  • Healthy (and not-so-healthy) snacks and drinks in our pantry

  • Casual dress code

  • Actual growth opportunities


Diversity and Inclusion Statement

It Takes A Village

We embrace our differences. We believe everyone should be free to come to work as their authentic self, transcending the divisions of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification. The village of tomorrow begins today.


Sound like your cup of tea? Apply now :)


We are an EEO employer: Minority/Female/Disabled. U.S. Residents only