Digital Marketing Strategist - PPC

Job description

👋In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We run high-impact performance marketing programs for over 60+ clients, which means we manage a lot of PPC campaigns, SEO initiatives, and more. 

 

We service clients in the tech, software, education, and healthcare industries. And we're looking for a marketer hyper-focused on creating results for our clients. Sound like you? 

 

Being passionate about the work we do is cool, but being passionate about our people is cooler. That's why we offer unlimited PTO, open-door policy for leadership, weekly training, flexible work hours, and real growth opportunities. 

 

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience in the platforms. As a Digital Marketing Strategist, you'll work on some of our largest, most challenging clients and will be expected to deliver breakthrough performance.

Here’s what you’ll do

  • Create and manage search and display campaigns in Google Ads, Bing Ads, and other relevant ad platforms

  • Continually test and optimize to drive outsized results through targeting, bidding strategy, ads, and landing pages.

  • Analyze and report results using relevant tools, including Google Analytics, Data Studio, and SuperMetrics

  • Align with other campaigns (SEO, email marketing, marketing automation, & CRO strategies)

  • Working directly with clients to develop results-oriented strategies and report on campaign successes

Requirements

 

Here’s what you’ll have

  • 3+ years of hands-on Google Ads (particularly Search and Display) experience

  • Proven track record developing and managing complex accounts across paid media platforms

  • A history of quantifiable business impact through digital media

  • A passion for A/B testing of ads, bids, landing pages, and keywords

  • Strong spreadsheet and presentation skills

  • Strong communication skills

  • Ability to self motivate and identify opportunities for enhancing processes and campaigns

  • Able to learn from others and contribute your knowledge to an existing knowledge base

  • Marketing agency experience

  • Google Ads certifications (search, display, video, mobile, shopping)

  • Google Analytics certification

  • Experience with media buying outside of GDN

  • Experience with programmatic advertising


Here’s what we offer:

  • Unlimited Vacation Time

  • 8 Weeks Paid Family Leave

  • Health Insurance options w/ Employer Contribution

  • 401(k) Retirement Plan w/ Employer Matching

  • Flexible Work Hours

  • 12.5 Paid Holidays

  • Weekly Training

  • Monthly Mentorship Meetings

  • Casual Dress Code

  • ...and more! Ask us about our favorite benefits!


Here’s where to learn more:


WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.


U.S. Citizens Only