Digital Marketing Strategist - PPC

Job description

ūüĎčIn case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD.¬†We run high-impact performance marketing programs for over 60+ clients, which means we manage a lot of PPC campaigns, SEO initiatives, and more.¬†

 

We service clients in the tech, software, education, and healthcare industries. And we're looking for a marketer hyper-focused on creating results for our clients. Sound like you? 

 

Being passionate about the work we do is cool, but being passionate about our people is cooler. That's why we offer unlimited PTO, open-door policy for leadership, weekly training, flexible work hours, and real growth opportunities. 

 

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience in the platforms. As a Digital Marketing Strategist, you'll work on some of our largest, most challenging clients and will be expected to deliver breakthrough performance.

 

Here's what you'll do: 

  • Create and manage search and display campaigns in Google Ads, Bing Ads, and other relevant ad platforms
  • Continually test and optimize to drive outsized results through targeting,¬†bidding strategy, ads, and landing pages.
  • Analyze and report results using relevant tools, including Google Analytics, Data Studio, and SuperMetrics
  • Align with other campaigns (SEO, email marketing, marketing automation, & CRO strategies)
  • Working directly with clients to develop results-oriented strategies and report on campaign successes


Here's what you get: 

  • Unlimited PTO
  • Health Insurance w/ employer contribution
  • 401K Matching¬†
  • Weekly Training on anything from smart bid strategies in Google Ads to morning routines¬†
  • Monthly Mentorship Meetings¬†
  • 6 Weeks Paid Family Leave
  • Flexible Work Hours¬†
  • 10.5 Paid Holidays¬†
  • Healthy (and not-so healthy) snacks and drinks in our pantry¬†¬†
  • Casual dress code¬†
  • Actual growth opportunities¬†

And if you're curious how people feel about working at WebMechanix, check us out on Glassdoor! We're a 4.5/5 :) If you're also curious about the quality of work we do, check us out on Clutch! We're a 4.8/5!  

Requirements

 

Even better if you have:

  • Here‚Äôs what you need:

    • 3+ years of hands-on Google Ads (particularly Search and Display)¬†experience

    • Proven track record developing and managing complex accounts across paid media platforms

    • A history of quantifiable business impact through digital media
    • A passion for A/B testing of ads, bids, landing pages, and keywords
    • Strong spreadsheet and presentation skills
    • Strong communication skills
    • Ability to self motivate and identify opportunities for enhancing processes and campaigns
    • Able to learn from others and contribute your knowledge to an existing knowledge base
    • Marketing agency experience
    • Google Ads certifications (search, display, video, mobile, shopping)
    • Google Analytics certification
    • Experience with media buying outside of GDN
    • Experience with programmatic advertising

Diversity and Inclusion Statement

It Takes A Village
 

We embrace our differences. We believe everyone should be free to come to work as their authentic self, transcending the divisions of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification. The village of tomorrow begins today.

 

Sound like your cup of tea? Apply now :)

 


We are an EEO employer: Minority/Female/Disabled.